“None of us is as smart as all of us.” – Ken Blanchard

October 15, 2014

TRAINING SESSION 3: MARKET ANALYSIS AND STRATEGY

October 1st, 2014

 

People began trickling in a few at a time around 12:20. The hum of conversation grew steadily louder as we neared the 1 o’clock start time. Good, that means they’re networking. As every week, Aretha Franklin’s voice came through the speakers signaling it was time to get started. Dick reviewed the curriculum for the day, tied it to some current events, and introduced our guest speaker, Steve Tingiris.

Steve Tingiris started at the beginning. The start of his entrepreneurial journey began in 1995 when he began to develop web applications for websites with little to no training. He told of us his challenges, setbacks, and finally of his success. He has gone on to found and cofound several successful companies, including the Tampa Bay WaVE, a non-profit organization that helps entrepreneurs turn ideas into growing tech ventures. He left us with 2 important take-aways:

  1. Everything can change in 24 hours, you really don’t know what tomorrow holds
  2. Not all customers are created equal

*A big thank you to Steve for taking the time to speak to us today, we appreciate your time and words of wisdom.

For those of you who have been reading this blog, it probably hasn’t escaped you that I like to start the blog with what I deem a relevant quote. As I was looking for a good quote on teamwork, I came across an article from Inc. online “15 Quotes to Inspire Great Teamwork” by Dave Kerpen, 6.7k shares.  I perused the article for my quote, obviously choosing the one above by Ken Blanchard. Following the end of Kerpen’s article there are suggestions for similar articles. The one that immediately caught my eye was “10 Signs You Were Born to Be an Entrepreneur” by Murray Newlands, 7.4k shares. (I think we can all recognize why this would be interesting.) Once I finished that article I was drawn to “Top 10 Ted Talks for Entrepreneurs in 2014” by Oscar Raymundo, 2.8k shares. I’d come to this treasure trove of articles and videos that could have kept me plenty occupied but I had a blog to finish. So now let me get around to my first point – there is so much information available to you if you just take the time to go look. I would encourage you all to spend some time searching online magazines, journals, newspapers, blogs, etc. There are so many great resources out there to keep you interested and inspired.

Point number two, you may have noticed I listed the number of “shares” after each article. For those of you scratching your heads, it is exactly what it sounds like. The article by Murray Newlands, “10 Signs You Were Born to Be an Entrepreneur”was shared online over 7,000 times. I myself shared it on Twitter. (I hope you all saw that) This is a great example of how social media can be a tool and is changing the way marketing is done. Most likely, Murray Newlands wrote this article then tweeted it out, posted it on Linked In, etc. People who follow Newlands saw the post and shared it with their followers, who shared it with their followers. Pretty soon it was shared over 7,000 times.

For those of you who aren’t involved in social media, or don’t use it I would encourage you to get out there and try it for yourself. I specifically recommend Twitter; I am a huge proponent of Twitter. When used beyond the socializing aspect, it is an excellent tool to stay updated and in the know in real time.

If you do try Twitter let me know what you think or better yet, tweet at me @TBStartupQuest

See y’all next week.